20 Pine: The Collection Party [The ZOO]

What do you do when you want to entice potential clients to purchase million dollar apartments in lower Manhattan? Not just any million dollar apartment, but designed by the Armani Casa team? You have an open house/party with Grammy Award winning artist, John Legend and an open bar.

Last Thursday, a couple of us who are not in the market for a new casa, ventured south to the 20 Pine: The Collection Party. Think of an upper crust Sex in the City crowd in a sexy Armani show room with John Legend playing piano and singing in the background. With Italian suits, Iranian pearls and fancy accents all about the room, we reminded ourselves that we were "press" and with a little bit of liquid courage and ego... we found ourselves standing right in front of Mr. Legend's piano. As he sang his hit song "Ordinary People" the crowd cheered (clearly the only song they knew of his) and all the girls whispered to each other, "God, he?¢‚Ç¨‚Ñ¢s handsome!".

Although we might have been the only ordinary people in a room full of brokers and buyers we were quite impressed by the details and design of the soon to open luxury condominium. more...